Yes, You Read That Right — 80%. Zero Budget. Real Impact.
When we say “growth-focused UX shift,” we’re not talking about adding animations or upgrading to Figma 25.7 Pro Max.
We’re talking about clarity.
One simple UX change — made in a single sprint — led to an 80% increase in signups for a Qquench client. No redesign. No ads. No AI wizardry.
Just common sense, applied uncommonly well.
The Setup: A High-Traffic Page With Low Conversions
The client? A mid-sized B2B SaaS company.
The problem? Tons of demo traffic. Very few signups.
Their landing page looked great:
- Slick UI
- Strong social proof
- Beautiful illustrations
But users were stalling. Clicking. Scrolling. Not converting.
Our Audit Found the Culprit: Decision Paralysis
The form had five fields.
The CTA said “Submit”.
The value prop was buried in paragraph 3.
No one knew what would happen after signing up.
Users weren’t confused. They were hesitating.
So we did one thing.
The UX Fix: Clarity at the Point of Conversion
We changed:
- “Submit” → “Get My Free Demo”
- Moved the headline: “See It in Action — No Credit Card Needed”
- Reduced form fields from 5 → 2
- Added microcopy: “Takes less than 30 seconds.”
That’s it.
The Results (Verified by Client Analytics)
We changed:
- +80% increase in demo signups
- -32% form abandonment
- +61% engagement with post-signup onboarding
No design overhaul. Just better communication.
Why It Worked: UX Is About Removing Fear
People don’t convert when they’re confused.
Or when something feels like work.
Or when they can’t predict what comes next.
This fix removed:
- Ambiguity
- Effort
- Delay
That’s why we call it “UX for trust.”
Qquench Rule: Never Blame the User. Fix the Flow.
You don’t need a new tool. You need better timing, tone, and transparency.
Our UX growth audits find exactly where users drop — and what to change so they don’t.
UX Isn’t Always About Big Design. It’s About Tiny Decisions.
One form. One phrase. One tweak.
That’s all it took to drive real ROI.
Let’s Find Your UX Win — Without a Full Rebuild
We help brands unlock fast UX gains — using behavior data, intent flows, and clarity-first design.
Qquench: UX that earns its keep, not just its compliments.
