How We Inject Emotion Into Design

1. Characters & Narratives
We create field-relevant personas with names, struggles, wins.
2. Dilemma Design
Choices where learners must weigh consequences, not just tick boxes.
3. Visual Storytelling
Evocative imagery. Real-world tension. Unexpected UI elements.
4. Reflection Moments
Built-in pauses that ask, “What would you have done?”
When It Works: A Government Training Win
For a public sector agency, we embedded real employee stories and dilemmas. The result?
- 87% said it made the content more personal
- 72% remembered key protocols after 30 days

Bottom Line
Emotion isn’t fluff. It’s the glue of learning.
Qquench designs content that makes your learners feel, not just scroll.