We Used Emotion Mapping to Rebuild a Website. The Results? Unreal.

It’s the practice of plotting a user’s emotional state across every step of their journey. 

We ask: 

• Where is the user confused? 
• Where are they curious? 
• Where do they need affirmation? 
• Where should we spark excitement? 
• Where do we calm them down? 

Then we design interactions, content, visuals, and microcopy to guide those emotional beats — like a great movie script. 

An online health startup had great products but low conversion.

On paper, the UX was solid: 

• Clear menu 
• Fast checkout 
• Clean design 

But users didn’t trust it. 
No emotion. No warmth. Just another product shelf.

So we used emotion mapping to rewire the entire site.

• Mapped Emotional States 
  Entry, scroll, hesitation, objection, checkout 
• Labeled Friction Points 
  “Feels too clinical,” “I don’t see myself here,” “What happens next?” 
• Designed Emotional Anchors 
  Empathy copy, calming colours, assurance triggers, proof moments 
• Added Micro-Moments 
  e.g., “We’ve got you 💙” during load, real human testimonial after click hesitation 

• Headline rewrites to address fears before pitching features 
• Human-focused visuals, not product shots 
• Microcopy that spoke with care, not code 
• Adjusted scroll pacing to match mental processing 
• Clear reassurance before every commitment point 

• 62% increase in time on site 
• 3x more “feels personal” comments in feedback 
• Conversion rate doubled — especially among mobile users 
• And users thanked them for the experience  

Yes — people wrote thank-you notes about a website experience. 

Good UX Solves Problems. Great UX Moves People.

When you design for emotion: 

• You remove friction 
• You build trust 
• You leave an imprint 

Features matter. But feelings convert. 

Let’s Map How Your Users Feel — And Then Make Them Feel Even Better 

Qquench combines behavioral design with emotional UX mapping — to build websites that don’t just work. They connect. 

Qquench: Because emotion is your strongest UX signal.

#EmotionalUX #UXDesignWithFeeling #WebsiteCaseStudy #EmotionMapping #BuiltByQquench 

What’s a website that made you feel something — good or bad? Drop the link or story below.