Packaging Design InterventionEMPOWERING SUSTAINABLE BRANDSCLEANING PRODUCTS & GROCERY RANGE
Project Overview
Twinleaves, a nature-first D2C brand, is committed to bringing clean, conscious living into homes across India. As part of their expansion into the home-care and grocery space, Twinleaves required cohesive, sustainable, and market-ready packaging design. The goal wasn’t just aesthetic—it was to echo the brand’s core values of purity, eco-friendliness, and functionality across every SKU. Over the span of one month, we reimagined the packaging for their entire cleaning and grocery range, building a system that’s instantly recognizable, scalable, and shelf-ready.
Over the span of one month, we reimagined the packaging for Twinleaves’ entire cleaning and grocery range, creating a unified design system that is instantly recognizable, scalable, and ready for both online and offline retail environments.
Objective
& Scope
The project aimed to create a sustainable, market-ready packaging system for Twinleaves’ cleaning and grocery products, reflecting the brand’s values of purity, eco-friendliness, and functionality.
The packaging was visually appealing, adaptable to various formats, and scalable for future product expansions.
The design system was developed to resonate with modern, eco-conscious Indian consumers and perform effectively across digital and physical retail environments. The goal was to ensure the system remains scalable for future product expansions.
Challenges
01
Limited Recognition
Twinleaves, despite its strong wellness presence, lacked visibility in the cleaning category.
01
02
SKU
Complexity
The brief included multiple cleaning SKUs (floor cleaner, dish wash, toilet cleaner) and diverse grocery items (grains, pulses, spices).
02
03
Shelf & Digital Impact
The packaging needed to perform well both in-store and online. need to crafted scroll-stopping designs
03
Our Approach
BUILDING AN EYE-CATCHING, ETHICAL & FUNCTIONAL PACKAGING EXPERIENCE
01
Research &
Insights
Studied competitors and packaging trends across both cleaning and grocery categories Identified design opportunities unique to D2C distribution
02
Critical Design
Thinking
Prioritised simplicity, cleanliness, and consumer clarity Integrated sustainability messaging subtly across both product lines
03
Local-First Visual
Language
Colour-coded SKUs for easier product identification Used botanical cues and clean fonts to reflect nature-first values Separate sub-styles for cleaning vs grocery while preserving brand essence
04
Adaptability &
Scalability
Designs optimized for bottles, pouches, jars, and labels delivered production-ready files suitable for print and digital
Results
Delivered
Twinleaves’ redesigned packaging system successfully combines sustainability with design, ensuring seamless entry into home-care and grocery categories, focusing on visual consistency, product differentiation, and scalability.
Stronger Brand Shelf Presence
The unified visual language elevated product visibility across both digital platforms and retail shelves, driving stronger brand recall.
Enhanced Digital & Retail Performance
Scroll-stopping visuals optimized for eCommerce platforms paired with shelf-ready designs increased engagement and sales potential.
Rapid Rollout Across 8+ SKUs
Our agile design and production process enabled the quick launch of over 8 SKUs within a tight four-week timeline.
Scalable Visual Framework for Growth
The modular design system ensures easy adaptation for future product extensions while maintaining brand identity.
Enhanced Digital & Retail Performance
Scroll-stopping visuals optimized for eCommerce platforms paired with shelf-ready designs increased engagement and sales potential.
Key Takeaways
Why This Approach Worked
EMPOWERING SUSTAINABLE BRANDS THROUGH DESIGN
Eco-conscious branding and packaging helped Twinleaves confidently expand into new categories.
MODULAR, SCALABLE PACKAGING SYSTEM
Design that flexes across categories—from home-care bottles to grocery pouches—while keeping brand identity intact.
Execution Timeline
The project was completed within a one-month timeline, starting with client alignment on packaging structure and visual direction. The team refined design concepts for cleaning and grocery products, finalizing the creative direction and preparing production-ready assets. The process was streamlined for efficient rollout.
Impact
The new packaging design elevated brand perception, strengthened online engagement, and accelerated product rollout. Twinleaves now enters the Indian home-care and grocery market with a fresh, functional, and future-ready identity.
This project demonstrates our ability to translate sustainability-driven visions into practical design systems that scale. In just one month, we helped Twinleaves build trust and visibility across two everyday essentials categories—cleaning and grocery—by unifying purpose with packaging.
Our partnership with Twinleaves transformed their sustainability mission into a cohesive packaging system, balancing aesthetic appeal with functionality. This scalable visual framework enhanced shelf presence and allowed Twinleaves to enter cleaning and grocery categories, promoting long-term brand growth.