The Optiva website redesign project involved a comprehensive technical overhaul to address outdated UI/UX, content disorganization, and SEO risks. The migration of 317 pages required a structured approach to ensure zero data loss and maintain content hierarchy. An SEO-focused strategy was implemented to preserve search rankings, including 301 redirects, metadata optimization, and performance enhancements. The CMS integration was designed for scalability, enabling Optiva’s team to manage content updates without technical dependencies. The project delivered a high-performing, future-ready digital platform with improved load times, accessibility, and user engagement.
