Project Overview

SF Cargo is a global import-export logistics company specializing in freight forwarding, customs clearance, and supply chain solutions. Qquench Media partnered with SF Cargo to reimagine their digital ecosystem through an intuitive UI UX transformation—revamping their CRM dashboards, job tracking interface, and booking processes. The goal was to simplify complex cargo workflows, enhance real-time visibility, and empower staff with easy-to-use tools.

Our mission was to streamline operations by reducing manual processes and minimizing errors while ensuring seamless communication across departments. We focused on designing a interface that catered to the diverse needs of SF Cargo’s global clientele. The redesigned system provided actionable insights, improved task automation, and boosted overall operational efficiency. Through this transformation, SF Cargo achieved greater control over its logistics workflows, enhancing both internal productivity and customer satisfaction.

Objective
& Scope 

The mission was to create a modern, scalable interfaces for Admin and CRM that centralizes booking, tracking, and customer management. From data-rich dashboards to visual job lists and smart filtering tools, the UI UX overhaul had to balance speed, clarity, and operational depth—built for both logistics managers and frontline staff.

Our approach prioritized intuitive navigation and data visualization, enabling users to quickly access critical information and make informed decisions. By incorporating responsive design principles, the platform ensured seamless functionality across devices, allowing users to manage operations on the go. This transformation not only enhanced workflow efficiency but also positioned SF Cargo for scalable growth in a dynamic logistics environment.

Challenges

01

Complexity of Data & Case Handling

Creating an engaging yet sensitive simulation required careful narrative design to ensure authenticity and emotional depth.

01

02

Low UI Efficiency & Non-Responsive Interfaces

Existing tools were not optimized for mobile or low-bandwidth usage, impacting responsiveness on the move.

02

03

Limited Visibility into Live Jobs

Users found it hard to track cargo across multiple locations and stages in real time.

03

Our Approach 

Building an Intuitive, Scalable UI UX Ecosystem for Global Cargo Teams

01

Scenario-Based Research & Workflow Mapping

We mapped internal workflows to identify user roles, pain points, and key tasks across booking and job tracking.

02

Step-by-Step Redesign of CRM Dashboards

We delivered modular views for job status, BOL documents, location scans, and pending actions with smart filters.

03

Customer-Adaptive Interfaces

Included smart job lists, editable BOL views, and role-based access layers to match operational needs.

Results
Delivered

Our partnership with AirShare significantly improved the platform’s functionality and user experience, enhancing cross-device file transfer, responsive design, and workflows, thereby enhancing user satisfaction.

Staff Efficiency & Job Completion Rates

Staff could now view, filter, and act on job statuses 2x faster through the simplified interface.

Faster Turnaround & Cargo Response Time

Visual job views and job type categorization enabled better resource allocation and faster case handling.

Scalable & Future-Proof CRM Model

Delivered a responsive interface that adapted smoothly across devices, ensuring a consistent and engaging user experience.

Enhanced Job Search & BOL Management

Users can now instantly locate and update shipping documents, reducing clerical time by 40%.

Faster Turnaround & Cargo Response Time

Visual job views and job type categorization enabled better resource allocation and faster case handling.

Key Takeaways

Why This Approach Worked

Empowering Logistics

Visual-first dashboards and simplified workflows helped teams move from confusion to confident action.

Built to Grow with Global Expansion

From shipment logs to CRM tickets, the system was designed to adapt to SF Cargo’s expanding business network.

Execution Timeline

The 4-month journey began with field research and use-case discovery. We then moved into ideation, wireframing, interactive prototyping, UI design, and developer handoff with visual and functional documentation.

Impact 

By simplifying the most operationally intensive parts of SF Cargo’s system, we helped the business drive efficiency and reduce errors. Now, from warehouse to port to destination, every job is tracked and managed with ease.

Additionally, our solution introduced predictive analytics and automated notifications, ensuring that potential delays or issues were flagged proactively.

This empowered SF Cargo’s team to take preemptive actions, minimizing disruptions and maintaining smooth operations. The integration of real-time data and intelligent reporting further enabled leadership to monitor performance metrics, optimize resource allocation, and drive continuous improvement across their global supply chain.

Qquench Media modernized SF Cargo’s digital ecosystem by transforming its UI UX, addressing challenges like data fragmentation and job visibility. The scalable solution optimized workflows, enhanced real-time decision-making, and positioned the company for future growth in a competitive global market.