Project Overview

Optiva, a leading provider of cloud-native billing and revenue management software for telecom operators, required a complete website overhaul. Their existing website, unchanged for over two decades, had outdated visuals, disorganized content, and lacked modern usability. The redesign aimed to modernize the platform, enhance user experience, and improve content management. Qquench Media undertook the project with a focus on seamless migration, UI/UX transformation, and improved accessibility while ensuring zero impact on SEO rankings. Additionally, Optiva sought a platform that would enable better engagement with their clients, streamline content delivery, and create a cohesive digital presence. Our goal was to establish a modern website that aligns with their business objectives while providing a scalable and user-friendly content management system.

Objective
& Scope 

The primary goal was to create a future-ready website that reflected Optiva’s innovative brand. The scope included revamping the design, migrating extensive content, and optimizing the structure for intuitive navigation. A key priority was to ensure internal teams could effortlessly update and manage content. Additionally, gated content such as whitepapers and reports needed structured access controls. The migration to Wix aimed to provide a scalable, easy-to-maintain, and high-performance solution.

Challenges

01

Outdated
UI/UX

The existing design did not align with Optiva’s technological advancements, requiring a complete visual and functional overhaul.

01

02

Content Overload & Disorganization

With two decades of accumulated content managed by multiple agencies, structuring and migrating the data was a critical challenge.

02

03

SEO
Preservation

Ensuring a seamless transition without losing search rankings was essential, requiring meticulous planning and execution.

03

Our Approach 

AI-Driven & User-Centric Digital
Transformation

01

Comprehensive Strategic Website Transformation

A complete redesign that modernized Optiva’s digital presence, improving navigation, branding, and overall user experience.

02

Seamless & Structured Content Migration Process

Successfully transferred and restructured 317 pages while maintaining content hierarchy and ensuring zero data loss.

03

SEO Optimization, Recovery & Performance Enhancement

Implemented an SEO-focused migration strategy that restored search rankings and ensured no traffic disruptions.

04

Enhanced Gated Content & Resource Accessibility

Redesigned whitepaper and report management with secure, structured access controls for a better user experience.

05

Scalable, Efficient & User-Friendly CMS Integration

Developed an intuitive content management system, enabling Optiva’s team to update content effortlessly and in real-time.

Results
Delivered

The project was executed successfully within the timeline, delivering an upgraded, high-performing website.

Modernized & Engaging UI/UX Design

A sleek, engaging, and brand-aligned interface that enhanced user experience, interaction, and accessibility.

Streamlined Resource Access & Well-Structured Content

Securely migrated gated content and reports with structured access controls for better usability.

Simplified & Effective Content Management System

Empowered Optiva’s team with a flexible CMS for easy content updates without technical dependency.

Traffic Retention & Optimized Site Performance

Achieved smooth migration with no traffic loss, with search rankings restored within two days post-launch.

Streamlined Resource Access & Well-Structured Content

Securely migrated gated content and reports with structured access controls for better usability.

Key Takeaways

Why This Approach Worked

Seamless Digital Migration & SEO Optimization

Meticulous planning ensured zero disruptions in content migration and SEO performance.

User-Focused UI/UX & Enhanced Accessibility

A modern, intuitive UI/UX approach significantly improved engagement and ease of use.

Execution Timeline

The redesign and migration were executed within a few months, ensuring a smooth transition without downtime. A structured approach enabled seamless content organization, UI enhancements, and optimized functionality. The site’s performance was enhanced with faster load times, improved accessibility, and a refined user experience.

Impact 

Optiva’s new website reflects its innovative brand, offering an intuitive user experience with enhanced content management. The improved performance, accessibility, and SEO stability have positively impacted engagement and business operations. The transformation positioned Optiva as a future-ready leader in telecom software solutions. The website’s scalability ensures long-term adaptability, empowering Optiva to evolve with industry demands.

By fostering a more engaging and responsive digital experience, Optiva can seamlessly connect with its audience and stay ahead in the competitive telecom sector.

This project demonstrated Qquench Media’s ability to deliver seamless website transformations with structured content migration and UI/UX enhancement. By prioritizing usability, scalability, and SEO, we ensured a high-performing digital platform that empowers Optiva’s growth and adaptability in the evolving telecom landscape. The project not only modernized Optiva’s online presence but also reinforced its digital resilience and operational efficiency for future advancements.